Published on www.auto-infos.fr — January 15, 2025
Reporter: Leslie Auzèmery | Word count: 358
Audience: 71 582 | Media family: Professional media | Subject: Car — Motorcycle — Cyclo
A new identity for a new era
The year 2025 marks a turning point for Optimum Automotive. Now known as Optimum (by Shiftmove), the company adopts a new visual identity and provides a modernized digital interface, the result of its integration into the group Shiftmove in October 2024.
By joining Shiftmove, a German-Swiss platform specialized in software for fleet management, Optimum contributes to the consolidation of the largest European market for fleet management automobile: France. This acquisition makes it possible to combining expertise of both entities to better meet the needs of businesses. Together, Shiftmove vs Optimum now accompany more than 18,000 businesses in the management of 550,000 vehicles.
A new face for a strengthened identity
The adoption of the name “Optimum” reflects a natural evolution, this name being already widely used by customers.
The new logo — Optimum by Shiftmove — aligns with the graphic identity of the group's other subsidiaries, such as Avrios and Vimcar, creating a visual coherence and strengthening the sense of belonging to the Shiftmove ecosystem.
An intuitive platform at the service of users
In addition to rebranding, the brand also offers a web platform And a Mobile app completely revisited. These tools, at clean design, offer a Simplified navigation And a improved ergonomics, in accordance with Shiftmove standards.
Among the new features:
- ✅ Modernized design : simplified color palette for smooth reading
- ✅ Optimized ergonomics : improved pull-down menus, flexible shortcut ribbons
- ✅ Centralized notifications : management of alerts clearer thanks to a filtering system
- ✅ Multilingual interface : available in Seven languages
Optimum: a key player in connected mobility
Since 2006, Optimum has distinguished itself by its solutions aimed at reduce financial and environmental impact car fleets. By now relying on Shiftmove group synergies, the company is enriching its offer and affirming its desire to become a European leader in connected fleet management.
#gestion_de_flotte, #alertes, #application_mobile, #IA, #plateforme, #mobilité
