Margot ROCHARD
Driver safety, reduction of the environmental footprint and cost control: companies are now facing several challenges that impact fleet management.
In this context, the subject of eco-driving is a concrete and effective response: by promoting better, more responsible and more economical driving behaviors, it makes it possible to act simultaneously on these three levers. But how do you move from theory to measurable results in the field?
Thanks to the driving score, OPTIMUM transforms data from vehicles into usable indicators: associated with eco-driving challenges, it is a tool for improving behavior while involving drivers in a fun way.
The driving score to improve the behaviors of fleet drivers
The driving score is an indicator that highlights how a vehicle is used on a daily basis: it represents the behavior of the driver during his trips. The driving score takes the form of a grade (called an eco-index score) between 0 and 100. This rating is based on specific criteria such as accelerations, braking, speed, turns... It gives a clear and objective view of drivers' driving habits and allows them to be evaluated. The closer the score is to 100, the more the conduct is considered to be irreproachable and meets responsible and economical driving standards.
The assessment gives an overall idea of the road behavior of each driver, and makes it possible to quickly detect risky or costly behaviors for the fleet. By making conduct “measurable” it is possible to take action to improve it.
Improving driving also means improving safety. Concrete actions can be imagined. The purpose of the eco-score is to encourage, through the evaluation of driving in the form of scoring, to encourage more flexible and responsible driving. Better controlled driving reduces fuel consumption and CO² emissions, reduces vehicle wear and tear and limits the risk of accidents, and therefore the costs of reconditioning.
Driver engagement: your key success factor
Data is essential to exploit them and put in place measures to limit the environmental impact and risks and to have a real vision of the fleet and its habits. However, data alone is not enough to change things. Employees must feel concerned by the associated eco-conduct and prevention approaches. The company must find a way to properly involve its employees so that they play a concrete role. OPTIMUM offers eco-driving challenges on its platform, making it possible to maintain results in the medium and long term.
Eco-driving challenges: when performance becomes a game
Thanks to a fun approach based on gamification, challenges transform eco-driving into an engaging and motivating experience for all. Drivers are actors in their performances and must, as in a challenge, obtain and have the best driving score to be on the podium! Concretely, the principle is based on improving the driving score over a defined period of time. This score then changes according to his driving behavior: behaviors such as sudden accelerations, excessive braking or excessive cornering speeds lead to penalties. On the other hand, flexible and responsible driving allows you to maintain a high score.
This simple and transparent system allows everyone to immediately understand the impact of their conduct and to be part of a continuous improvement process.
Companies can set up individual and collective challenges, on various themes (Eco-index score, CO2 emissions, fuel consumption, etc.), and establish a real dynamic of competition between teams, agencies or regions. By integrating a fun dimension, they make a subject serious, more engaging, more accessible and more motivating for the whole. The challenges can be planned over time, a podium highlighted and valued as the best eco-driving performances of the company. Some companies add rewards for the best drivers: Relais and Château weekends, gift vouchers...
Rankings, real-time monitoring and reward systems reinforce employee involvement. This positive dynamic mobilizes teams and encourages the company to achieve its environmental goals, based above all on the commitment of its drivers.
With its platform, OPTIMUM does more than just provide data. It offers a real management and animation tool: monitoring the eco-driving score, continuous analysis of driving behavior, setting up personalized challenges. This global approach allows companies to combine financial and environmental performance, safety and employee commitment.
In conclusion
Optimum thus transforms eco-driving into a real driver of field performance. Thanks to driving analysis and eco-driving challenges, fleet managers have all the tools to improve driver safety and reduce the environmental impact of the fleet. By combining analysis, motivation and gamification, companies can sustainably transform behaviors, reduce their costs and take a natural and responsible approach.
