Daniel Vassallucci, founder and boss ofOptimum Automotive
Published on May 12, 2022 | Source: auto-infos.fr | Journalist: Antonin Moriscot
A start-up that has become a key player in automotive data
Founded over fifteen years ago, Optimum Automotive — also known under the brand Mapping Control — has become a recognized specialist in Data in the automotive sector. “We were a very small boat with four oars and we transformed ourselves until we became a sailboat,” says Daniel Vassallucci, its founder.
Based in Aix-en-Provence, the company is present in 35 countries in Europe, Africa and South America, and shows an annual growth of around 25%. Despite the health crisis, the company has lifted 14 million euros to accelerate its projects, thanks to funds such as Paris Fonds Vert, Amundi and Sud Invest Region.
Data, core business and strategic lever
“The commodity is Data. Everything comes from what is aggregated,” explains Daniel Vassallucci. Since 2015-2016, Optimum Automotive has created a Data hub, a data aggregator to provide various services and solutions adapted to the needs of client companies and administrations.
The data used concerns vehicles: mileage, fuel or electricity consumption, battery charge level, alerts techniques (lights on the dashboard). They also include driver behavior (accelerations, braking, engine speed).
One fleet management optimized through data analysis
“Collecting data is more than just analyzing and reporting. It is also about initiating change”, insists the founder. Optimum Automotive also processes the contractual and financial data of vehicles (contracts, insurance, maintenance), making it possible to optimize certain expenditure items.
The company is able to check the billing of supplier services to ensure that they correspond to the planned rates.
Supporting the energy transition of fleets
Faced with current challenges, managers must optimize costs and reduce the carbon footprint of their fleets. This implies rational electrification of vehicles.
“Before going from thermal to electric, you have to demonstrate the interest. We audit and map the fleet for three months before making our recommendations,” explains Daniel Vassallucci.
Optimum Automotive relies on its databases, manufacturer catalogs and references such as Jato Dynamics, to advise the best vehicle options and charging equipment (terminals, locations, prices).
Data at the service of better commercial performance
With more and more connected vehicles, Optimum Automotive aims to put its expertise at the service of numerous players, who will thus be able to take advantage of the data collected.
“The Data allows you to sell better, to sell more. You must know how to monetize information and ensure the reliability of the collection before making it available. And Optimum Automotive knows how to do that! ”
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