Publication: September 2022
Key themes: Geolocation, Road safety, Driver driving, Fleet Management, New mobilities
Optimum Automotive crosses the Atlantic Ocean and establishes itself in Colombia
The French Tech Company Optimum Automotive, specialized in the management of car fleets and the adoption of new mobilities, is opening a strategic hub in Bogota, in Colombia, thus marking his official arrival on the South American continent.
The objective goes well beyond a simple local presence. This new hub aims to cover the South American region, providing the logistics and regional support needed to meet the growing needs of the market.
This strategy has already been successfully proven in Sub-Saharan Africa (Abidjan), Maghreb (Casablanca) and Europe (Barcelona), where Optimum Automotive hubs have been in place for over 7 years.
The Colombian hub, launched in August 2022, is the 4th international hub of the group.
A two-pronged approach to conquer the region
- Establishment of support and logistics teams : Gradual deployment to calmly approach several regional countries from 2023, such as Mexico, Chile and Peru.
- Business development in Colombia :
- Acquisition of local companies, with nearly 10,000 vehicles expected by December 2022.
- Establishment of strategic regional partnerships with rental companies, insurers, vehicle importers, etc.
Ambitions in line with South American dynamism
Optimum Automotive has already established key partnerships with the main Colombian players in the automotive sector, in particular rental companies and manufacturers.
The company relies on its experience and its existing alliances with major groups such as Mobilize (Renault Group) to accelerate its local development.
Jaime Izquierdo: a country manager at the heart of success
Each Optimum Automotive hub is run by a Country/zone manager expert, well established in the local fleet management and automotive network.
For the LaTAM zone, it is Jaime Izquierdo who was appointed to this strategic position.
Fort of 20 years of experience in transport and telematics in Colombia, he states:
“I am very proud to be part of this revolution in fleet management in our country. La geolocation and fleet management are now essential for Colombian companies, which did not have access to such a comprehensive and precise technological tool.”
He adds:
“The Optimum Automotive platform meets operational and administrative challenges by reducing costs, improving productivity, reducing the risks of theft (goods, vehicles, fuel), improving road safety and controlling the driving of drivers in an intelligent way.”
A strategic hub to invest the whole continent
The CEO, Daniel Vassallucci, highlights:
“Colombia is a strategic choice to invest the entire South American continent. We are very enthusiastic about the idea of supporting local and international businesses through an innovative approach that meets the challenges of mobility and transport.”
“We will gradually introduce the entire range of our products through local partners. The LatAm region is extremely dynamic and we want to fully participate in this exceptional movement.”
For more information, visit the official Optimum Automotive website:
www.optimum-automotive.com
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