by Leslie Auzèméry — Published on 15/01/2025
Related topics: Optimum Automotive Group, Connected Vehicles, Telematics
Optimum Automotive: a new face for a strengthened identity
The year 2025 marks a turning point for Optimum Automotive. Now known as Optimum (by Shiftmove), the company has a redesigned visual identity and offers a modernized digital interface, the result of its integration into the Shiftmove group in October 2024.
By joining Shiftmove, a German-Swiss platform specialized in fleet management software, Optimum is participating in the consolidation of the largest European car fleet market, France. This strategic acquisition makes it possible to combine the expertise of both entities in order to better meet the needs of businesses.
Together, Shiftmove and Optimum now support more than 18,000 companies in the management of 550,000 vehicles.
A new logo to reinforce group membership
The adoption of the name “Optimum” reflects a natural evolution, since this name was already widely acclaimed by customers. The new logo, Optimum by Shiftmove, is in line with the graphic codes of the group's other subsidiaries, such as Avrios and Vimcar. This approach contributes to creating visual cohesion and strengthening belonging to the Shiftmove ecosystem.
An intuitive platform at the service of users
Beyond the visual identity, the brand also offers a web platform and a Mobile app revisited. These tools, with their refined design, offer simplified navigation and better ergonomics, in accordance with the standards of the Shiftmove group.
New features include:
- A modernized design: a simplified color palette for clearer reading.
- Improved ergonomics: optimized drop-down menus, flexible shortcut ribbon and adaptable tables.
- Centralized and filterable notifications: a synthetic view for better management of alerts.
- International accessibility: interface available in seven languages.
Optimum, a key player in connected mobility
Since 2006, Optimum has distinguished itself by its innovative solutions aimed at reducing the financial and environmental impact of fleets. By relying on the synergies of the Shiftmove group, the company is enriching its global offer and affirming its desire to become an essential leader in the management of connected fleets.
#gestion_de_flotte, #alertes, #application_mobile, #IA, #plateforme, #mobilité
