Web Media Family: Professional Media
Audience: 34,383
Media subject: Auto-Moto-Cyclo
Date: September 26, 2022
Journalist: Jean-Baptiste Kapela
Word count: 600+
Source: journalauto.com
The French company specialized in fleet management Automobile opens a branch in Latin America.
This new hub is located in Bogota, Colombia, and should allow Optimum Automotive to approach the surrounding countries in order to establish a lasting presence on the South American market.
Jaime Izquierdo is appointed regional director of this new location in Latin America.
A strategic location in Latin America
Like Christopher Columbus crossing the Atlantic, Optimum Automotive is taking a new step forward by setting up in Colombia with the opening of its hub in Bogota.
This establishment, officially launched on August 22, 2022, is not limited to a simple office: it aims to provide regional logistical support and to approach neighboring countries.
An already well-established global presence
This is not the first time that Optimum Automotive has gone international.
The company is already present in Sub-Saharan Africa with a hub in Abidjan (Ivory Coast), in the Maghreb with an office in Casablanca (Morocco), as well as in Europe in Barcelona (Spain), as well as in Europe in Barcelona (Spain).
These hubs, created over seven years ago, have allowed the company to expand its global network.
A strong ambition for the South American market
For the South American region, Optimum Automotive first plans to deploy its support and logistics teams in Bogota.
Then, as early as 2023, the company wants to expand its activities in several countries in the region, including Chile, Peru and Mexico.
The objective is to acquire local companies and develop strategic partnerships with key players such as rental companies, insurers, and vehicle importers.
The group thus aims to manage nearly 10,000 vehicles by December 2022 on the continent.
Recognized local leadership
To manage this hub in Latin America, Optimum Automotive has appointed Jaime Izquierdo, a Colombian expert with more than 20 years of experience in transport and telematics.
Jaime Izquierdo says:
“I am very proud to be able to participate in this revolution of fleet management in our country. La geolocation and fleet management are essential tools for Colombian companies, which until now lacked such a precise and comprehensive technological solution.”
This development marks a key step in Optimum Automotive's international strategy, which continues to expand its global influence in the automotive sector. Fleet Management and new mobilities.
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#gestion_de_flotte, #géolocalisation, #IA, #mobilité
