Date: October - November 2021
Country: FR
Periodicity: Monthly
Article page: p.20-22
Journalist: Marc Horwitz
Date: October - November 2021

A large number of professionals, and more and more individuals, have equipped their vehicles with embedded telematics systems. Driving schools are gradually coming there for optimized management of their fleet, but also as part of training for the introduction to eco-driving or the use of a GPS.

La embedded telematics refers to a small unit installed directly in vehicles, either as soon as they are manufactured on the assembly line, or after sales. Linked to management software via a SIM card, this box collects and transmits a wide variety of information relating to the use of the vehicle by drivers in real time. This data is accessible to authorized persons on their computers in the form of reports, dashboards and interactive maps, offering complete visibility on the vehicle fleet.

Much more than the geolocation : complete vehicle management

If the geolocation is often the best known and most used feature by professionals and individuals alike, embedded telematics goes far beyond that. It makes it possible to manage vehicle maintenance, to measure their fuel consumption and CO2 emissions, and to reinforce the safety of drivers through accurate monitoring of behaviors.

Adapted solutions for driving schools

For a long time, driving schools were the major forgotten ones in the embedded telematics market, as existing solutions were often too complex or oversized for their specific needs. However, these tools are particularly useful, provided they are well mastered by managers and teachers.

Barbara Tron, marketing director of Ocean (Orange Business Services), explains:

“The data from our telematics tool allows optimized management of teacher teams and the car fleet. They facilitate the planning of trips, the management of reservations, the monitoring of consumption and maintenance, as well as the respect of traffic laws.”

Thanks to the geolocation, managers can precisely monitor vehicle activity, both for professional and private use, and check the hours of driving completed by teachers.

For students, more realistic and secure learning

Embedded telematics systems guarantee students courses that are close to real traffic conditions, thus strengthening the quality of their learning. Some manufacturers, such as Stellantis, Renault or Ford, even incorporate onboard cameras as original equipment, the images of which can be used in road safety training.

Easy Car Connect: an innovative solution for driving schools

Mapping Control, an Optimum Automotive brand, has partnered with Codes Rousseau to offer Easy Car Connect, a comprehensive program for optimizing driving school vehicles.
According to Geneviève Valette, director of Mobility activities at Codes Rousseau:

“The vehicle should no longer be a load but an axis of profitability. Easy Car Connect allows you to manage car sharing, geolocation, reservations, the diversity of routes, and optimizes the follow-up of maintenance and repairs.”

Thanks to a partnership with the AD Expert garage network, customers also benefit from an advantageous maintenance contract with discounts of up to 25%.

An obvious return on investment

For a monthly cost of less than €15 excluding VAT per vehicle, equipped driving schools are seeing time savings in organization, a significant reduction in fuel consumption thanks to eco-driving programs, better maintenance management and a reduction in claims.
Franck Gaultier, marketing & communication director at Optimum Automotive, confirms:

“Embedded telematics has proven its usefulness. Adapted to the needs of driving schools, it is becoming an efficient and relevant tool.”

Embedded telematics is gradually becoming an essential tool for driving schools, offering tangible benefits in terms of fleet management, safety, cost optimization and driver training. This rapidly evolving market opens up new perspectives and is attracting growing interest among drivers training players.

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