WebMedia family: Professional media
Audience: 229Media subject: Computer-Telecommunications
Date: March 24, 2025
Source: animasoft.com
Word count: 665
Shiftmove appoints Taco van der Leij CEO France
Shiftmove, specialist in fleet management, announces the appointment of Taco van der Leij As Managing Director France and Senior Vice President International from Shiftmove. With 15 years of experience in the fleet industry, including 6 years at the head of Webfleet Europe, he brings his expertise in setting up mobility operations.
His arrival at Optimum and Shiftmove marks a strategic shift in the industry, which is abandoning the hardware complexities of traditional telematics in favor of an approach focused on softwares and artificial intelligence (AI).
This appointment is part of the continuity of the transformation undertaken by Shiftmove since the acquisition ofOptimum Automotive in October 2024. In France, Taco van der Leij succeeds Daniel Vassallucci, former CEO and founder of Optimum Automotive. He will play a key role in the structuring of the organization and its expansion on the French market.
“Existing solutions have a lot of limitations that cause fleets to not perform to their full potential,” says Taco van der Leij.
“Shiftmove is changing that, bringing the speed and intelligence of an AI-powered technology platform that seamlessly connects vehicle data. This is transforming the way fleets buy vehicles, manage costs, and operate at scale.”
It is a complete transformation: intelligent financial control, automated workflows, real-time information.
“I joined Shiftmove because I believe in its vision: a world where data supports every owner, manager, and fleet operator within a single, intelligent platform.”
France, a strategic market
France represents a major market for Shiftmove's expansion. With the acquisition of Optimum Automotive, a leading French company specialized in fleet technology and with a strong customer focus, Shiftmove is well placed to Shake up the sector.
Thanks to its powerful combination of innovative software from fleet management, AI and real-time vehicle data, Shiftmove comes at a time when cars are becoming real computers.
“Authorities are increasingly enforcing regulations that increase costs and complexity for fleet managers. At Shiftmove, we are simplifying this reality, by breaking industry standards and exceeding the value of traditional solutions,” says Francine Gervazio, CEO of the Shiftmove Group.
“Whether it's small fleets of 10 vehicles or very large fleets of more than 10,000 vehicles, we are the CRM for each fleet : we are replacing outdated processes and paperwork with transparent digital solutions.”
A strong European ambition
With an ambitious vision to become the European leader in digital solutions for fleet management by 2027, Shiftmove aims to optimize the management of more than one million vehicles. Deployment in France represents a strategic step, drawing on Optimum's local expertise to strengthen its presence in Europe.
For Taco van der Leij, this transition is as much personal as it is strategic:
“I have seen a lot of promises in this sector that have never been fully realized,” he says.
“Traditional players are slowly evolving, even as the adoption of AI accelerates. Shiftmove offers the opportunity to truly reshape the fleet management thanks to software and AI.”
With aggressive growth plans, Taco van der Leij will have a direct influence on strategy and execution in a rapidly changing market.
“This is a crucial moment for fleet management in Europe. Taco van der Leij will lead our expansion in France, drive Shiftmove's European growth strategy and seize a unique opportunity to shape the future of corporate mobility,” concludes Francine Gervazio.
#gestion_de_flotte, #IA, #plateforme, #mobilité, #temps_réel
