Tax and energy transition imperatives, on the one hand, and artificial intelligence, on the other, are challenging fleet management software publishers. New offers are emerging with the aim of convincing companies, especially the smallest ones, which are still poorly equipped.
One out of five. This is the proportion of companies using software dedicated to fleet management on the French market. In other words, its potential remains immense. However, the take-off hoped for by professionals in the sector has long been met with the reluctance of companies. Management software is sometimes considered too expert.
This situation is changing due to the current context. “Electrification has been an accelerator”, recognizes Géraud Portu, CEO Fleet Solutions at GAC Software, whose software, GAC Car Fleet, is at the top of fleet management tools (more than 900 customers and 620,000 managed vehicles).
The other accelerator of the market is fiscal, especially in the case of fleets with more than a hundred vehicles. The State imposes an annual incentive tax (TAI) on them to encourage their greening when renewing vehicles. “Taxation was already complex but it became impossible to work on Excel for more than 100 vehicles,” says the director of GAC Software.
For 18 years, this SME from Lyon has built its success on the automatic collection of scattered data from its customers' suppliers. It returns them to fleet managers in various forms (dashboards, reports, alerts, etc.). “Today, we are connected to more than 300 suppliers of our customers, card manufacturers, energy companies, rental companies, insurers, etc. And it is true that the electrification market, which is very fragmented, multiplies even more players, so it is a continuous challenge for us”, explains Géraud Portu.
Small is beautiful
However, only 20% of GAC Car Fleet customers have less than a hundred vehicles in their fleet. To address these micro-SMEs, the Lyon-based publisher launched a new tool in 2025, called Fleet-S. Objective: to convince managers, addicted to Excel, to drop out.
Fleet-S promises to provide them with more services while remaining easy to use. In particular, GAC Software has revised its priorities according to the needs of small businesses: taxation, for example, penalizes them less than large groups, but they can save time with direct access to the SIV (vehicle registration system) or even optimize their resources with a carsharing function.
The publisher has already attracted a dozen customers, but it is not the only one to conquer small businesses. Thanks to the opportunities offered by artificial intelligence in particular, other entrepreneurs are also attacking this target. Their business plan is based on foresight: like large companies, smaller companies will in turn be impacted by fiscal complexity and by the need to electrify their fleet.
Supporting small businesses in this direction is no longer just the prerogative of IT companies, software designers.
Electrification as an entry point
Like Beev, a start-up specialized in supporting the electrification of parks. Founded in 2020, it first offered electric vehicles for long-term rental and charging stations to offer an integrated service to its customers.
“I noticed suffering in them that was not resolved by current solutions on the market”, recalls Solal Botbol. The co-founder and CEO of Beev also notes that “the job of managing a fleet of between 20 and 200 vehicles, which is our main target, has become much more complex in recent years, with multi-energy vehicle management.”
There is no question for Beev to only provide company cars and charging stations, the start-up has developed a supervision tool to “help with financial decisions and not just with monitoring”, underlines Solal Botbol. Thus, the Beev Fleet Manager platform manages both vehicles, terminals and employees.
80% of customers who electrified their fleet with Beev have subscribed to this complementary offer. By venturing into this field of management tools, the young company had to adapt to the reality of parks. Indeed, internal combustion engines, especially diesel engines, are far from having disappeared from SMEs.
“Beev Fleet Manager is agnostic about engines, so it adapts to the entire energy mix within fleets because we know that the transition does not happen in one day and that our customers have mixed fleets”, concedes the manager.
However, the performance of the tool remains maximum in terms of electrification, in particular by managing the re-billing of the electricity consumed at the employees' homes, by setting daily and hourly limits for the reimbursement of recharges or by optimizing the occupancy rate of the terminals.
The strength of the tool also lies in its ability to inform managers on the choices for converting their thermal vehicles into electric vehicles. On the other hand, the offer seems more basic when it comes to more traditional functionalities such as fine management, which is under development.
Supporting the transition
The energy transition also gave birth to Evera. Six years ago, its two founders specialized in the leasing of electric vehicles, new or refurbished, at a time when managers were still unfamiliar with this environment.
It was a success with more than 200 customers and 10,000 managed vehicles. At the beginning of 2025, the company completed its offer with Evera Fleet, a fleet management platform that takes advantage of a major evolution. Since 2021, in fact, manufacturers have been equipping their models with native telematics boxes that retrieve multiple driving and maintenance data.
“We connect to the OEM box, so we have agreements with manufacturers, which is about 99% of the market”, argues Quentin Fabre, CEO and co-founder of Evera.
50% of electric leasing customers have also subscribed to this offer. Others subscribed directly to Evera Fleet without renting from Evera Lease. This is what the manager clarifies bluntly: “We are allowing fleets to delay the electrification deadline since some employees do not have the opportunity today to go on electric vehicles.”
Evera Fleet provides a fiscal answer, in particular on the thorny issue of benefits in kind. “We have just filled this blind spot with a temporary waiting solution by switching to benefits in kind in real life. The company saves around 30% compared to the basic regime (at a fixed price, editor's note). With the real advantage in kind, as soon as more than 20% of a vehicle is used in a professional context, you return to the same TCO as electric ones,” argues Quentin Fabre.
Thanks to these optimizations made possible by data processing, the company prides itself on saving its customers an average of 2,000 euros per year and per vehicle.
Choosing the right fleet management solution
A few precautions are necessary before setting your sights on such a tool. The pricing, calculated per vehicle and per month, reveals significant differences between market players. Most offers are between 5 and 10 euros per month, but some exceed this limit.
This difference may correspond to a service enriched by the exploitation of telematic data from the vehicle. Publishers who use this data in order to improve the performance of their tool must acquire it from manufacturers at a price that is often equivalent to that of a subscription to a solution without telematics. Logically, these offers cost about twice as much as the others.
Among solutions without telematics, the price war is becoming fierce to win over customers, especially small fleets that are not yet equipped. The promises of the publishers seem appealing, but it is important to check that the announced features are indeed available.
Demonstrations or even better, tests will make it possible to judge the real capabilities of the tools (data cross-referencing, automation and depth of dashboards, configuration, etc.). As a final point of vigilance, the power of fleet management tools depends, in large part, on their ability to aggregate different databases (including sometimes outside the perimeter of the fleet).
Connectors automate such processes, but these IT developments have a cost that is likely to increase the price of the subscription. Therefore, it is appropriate to have this pricing explained by the publisher, as well as that of future developments of the fleet management solution. Finally, pay attention to initial deployment costs, for example, with the billing of an audit whose cost will be added to that of the subscription.
Big data and AI at the service of fleets
Other players have bet on artificial intelligence to offer fleet management tools. Such is the case of Avrios, which claims to optimize its customers' processes and to reduce the time they spend on managing their fleet by a quarter.
Although created in 2025, the company is not a newcomer to the world of fleets. It belongs to Shiftmove (380,000 vehicles managed in France), an entity that already owns the telematics company Optimum Automotive and which recently joined Ocean, the former Orange subsidiary.
“According to our feedback from the field, a third of prospects do not control the cost of owning their fleet”, confides Lilia Mariner, head of partnerships, international sales and major accounts on the French market for Shiftmove.
Therefore, from 20 vehicles in the fleet, Avrios aims to provide managers with the necessary visibility on the functioning of their fleet and its costs. “Data is fragmented and decision-making is reactive rather than predictive,” notes the manager again.
Avrios first automates data collection, then sets up workflows (execution of tasks, alerts, etc.). “The tool, in its use, will offer a customer journey and even anticipate the user journey, in the best possible way. This is what sets us apart from the market,” says Lilia Mariner.
This decision support is based on artificial intelligence fed by (anonymized) databases from 130,000 vehicles and the various Shiftmove entities. Avrios thus wants to make its customers progress in controlling costs (especially those of return which have exploded) and new challenges.
“Aggregating data, making it intelligent, allows the fleet manager to make predictive rather than reactive decisions, to make an assessment of its uses in electrification in order to be able to request the right vehicles”, underlines the manager.
From day-to-day management to strategic foresight
Another illustration at SoonGo, a SaaS platform natively designed around AI. “We enter a lot [into fleet management] through the support, recommendation, optimization approach. And finally, all operational management is an extension of it, since to have time to manage all these strategic subjects, operational matters must be less time-consuming. And for that, we need powerful tools,” summarizes François-Joseph Bouyer, co-founder of the company.
AI makes it possible to work on larger and more in-depth data models to identify areas for improvement, while producing analyses more quickly. Computing power that allows, for example, SoonGo to optimize taxation, in particular AENs but also VAT.
In addition, the solution is able to integrate VPs, LGVs, heavy vehicles and all rolling stock into a single application or even to edit reports intended for accounting, HR or CSR services on request.
“Depending on its objective, the company can focus on saving time, money or CO2 emissions”, specifies the manager. This adaptation of the tool results in an offer segmented into three modules. “Go Pilot” covers operational management (simplification of current tasks), while “Go Data” allows you to edit personalized reports. As for “Go Optimize”, it is intended to be a decision-making tool, with the user setting goals to be achieved as a priority, according to their strategic orientations.
Perspectives with interoperability
The use of AI also inspired the creation of Daily Fleet Solution. Supported by the Bordeaux start-up Daily Solution, this software already has three years of development behind it. As its sales director Jonathan Wurthlin explains: “Today, the main pillars of our software are first and foremost an all-in-one SaaS platform. So the idea is really to connect everything that can be connected to our platform.”
Daily Fleet Solution aggregates data, including data beyond the automotive environment, by connecting to databases both internal to the company (accounting software, human resources information system...) and external (suppliers, Antai...) and external databases (suppliers, Antai...). It also stands out for its IT developments designed to save its customers time.
For example, a system for scanning FPS (unpaid parking fees) that automates their processing. She also created an API (computer connector, editor's note) with Euromaster. From the Daily Fleet Solution interface, the user accesses the centers' calendars and can book a maintenance appointment there.
Thanks to these developments, the start-up claims to save fleet managers two hours a day. It also allows management optimizations, for example via a connection to the Jato database. The fleet manager thus has access to the details of the options and versions of a vehicle to choose the best configuration available.
Regardless of the number of modules subscribed to, Daily Fleet Solution claims that the gains obtained by its customers largely cover the price of its services.
Making complexity easier
The other challenge of new fleet management solutions is to simplify the return of information to customers through synthetic and readable interfaces. “Overall, users of specialized tools or Excel on smaller fleets expressed their difficulty in this way: “My problem is that I can't see when things are wrong”, notes Sandra Bibas, managing director and founder of Oovoom Fleet.
Since 2019, this service provider has convinced 163 customers, i.e. a fleet of 45,000 vehicles, with a preference for those under 500 units. The design of Oovoom Fleet was guided by the desire to distinguish between data requiring an immediate response from managers and data useful for in-depth management. With the aim of maximizing foresight.
“When you are in an emergency, you don't count too much and, in the end, it's the emergency that will cost the most,” summarizes Sandra Bibas.
Oovoom Fleet's second motto is overcoming the “onboarding” obstacle. In other words, allow any user to quickly become familiar with the software without going through a long training course or having an expert background.
An ambition that extends to drivers via a mobile application. For example, it makes it possible to complete a claim without making mistakes and by collecting all the information necessary for the manager to decide how to deal with the accident.
As with taxation, Oovoom Fleet automates data collection and analysis but not decision-making. “The advantage of the system is to allow you to ask yourself the question,” insists the managing director.
This is exactly what small businesses want: to improve performance, while remaining the sole masters on board, in all circumstances.
