FRA press — FLEETS AUTOMOBILES
Reporter: Gwenolé Guiomard
Edition: November 2024 P.34
Media family: Professional media
Periodicity: Monthly
Audience: 74,000
Media subject: Auto-Moto-Cyclo
HUMAN RESOURCES
Electric car sharing
A work of conviction
A r > f so on. Specialist companies are convinced of this and highlight weak signals.
“An administration has just sent us a call for tenders for its entire fleet of 540 vehicles. Five years ago, the request would have been made for twenty vehicles,” argues Olivier Rossinelli, managing director of Agi lauto Partage, a specialist in electric car sharing, a subsidiary of Crédit Agricole.
The Arval Mobility Observatory's fleet and mobility barometer also notes this slowdown. In 2024, 25% of the companies surveyed for this barometer “are deploying carsharing solutions or considering doing so. For the most part, these mobility solutions remain complementary to the fleet, and above all motivated by the company's CSR policy (for 54% of the companies surveyed, i.e. 14 points more than the European average), the strengthening of HR attractiveness (36%), the improvement of the employer brand image (36%), and the improvement of the employer brand image (28%), and the expectation of regulatory changes (26%)”, concludes this barometer.
Who is confirmed
Today, there are two types of car sharing in businesses:
- pool carsharing with the provision of vehicles, often electric, for all employees;
- and shared car sharing, which concerns the entire fleet, generally in the public sector, for employees or agents who no longer benefit from authorized vehicles.
“In both cases, this development is taking place slowly but it is progressing”, summarizes, to put everyone in agreement, Daniel Vassallucci, the director of the telematics company and software publisher of fleet management Optimum Automotive.
“Of the 200,000 vehicles we equip, 15% were carsharing in October 2024, compared to 5% in 2020.” A simmering trend that seems to be confirmed.
Gwenolé Guiomard
BUSINESS TRIPS: THE MAJORITY OF SOLO DRIVING
Sharing your fleet is good, and electrifying it at the same time is even better. But it remains to convince companies, by focusing on the economic and ecological gains generated by this method of sharing (see page 35), but also the potential users of this device, for example by opening it up to their personal uses (see page 36).
Carsharing and electrification are the future of fleets. Few disagree. ■
However, few fleet managers have set up or are implementing carsharing, whether or not they are electrified.
“The development of carsharing is still weak in France”, comments Moundyr Gainou, France director of carVertical, a company specialized in collecting information on vehicle history.
“It's the future, though,” he continues. But takeoff is tricky. I see various reasons for this.
First of all, human resources departments remain largely unaware of the benefits of carsharing. Then, there is a lack of confidence among employees for whom their car is not very shareable. And insurance issues, with the difficulty, especially for small fleets, of linking a user with a shared car complicate the matter,” explains Moundyr Gainou.
A lack of support
“Carsharing for the general public is not developing fast enough”, underlines Jehan de Thé, president of the Association of Carsharing Actors.
“This is due to a lack of support from the public authorities. It would thus be possible to better develop lanes dedicated to shared vehicles. In this respect, we are very much behind Canada or Germany. And I consider that carsharing in companies is also emerging, but that it will develop due to box technology, which makes it easier to share a fleet,” continues Jehan de Thé.
The development of carsharing would be...
When it comes to business trips, the vast majority of French people prefer to drive alone behind the wheel.
These are the conclusions of the Ministry of Ecological Transition and Territorial Cohesion in its study “Travelling by car: alone, with others or in carpooling ? ” of July 2022.
According to this survey, “in local mobility as well as over long distance, trips to a cultural, leisure or vacation place are those, with visits or the accompaniment of loved ones, for which car occupancy is the most important. On the other hand, business trips by car overwhelmingly involve a single driver, both over short and long distances (88% and 67% respectively)”.
For local trips, the study continues, “the times of the day and week when people usually go to work are those where the occupancy rate is lowest. Thus, trips by car with several people are a minority from Monday to Friday (between 38% and 42%), unlike Saturday (69%) and Sunday (72%). Likewise, solo driving is largely the majority during the morning rush hour, between 6 am and 9 am (74%), while multi-car trips are more common between 2 pm and 5 pm (56%) and after 9:00pm (61%).”
Word count: 799
#gestion_de_flotte, #covoiturage, #IA, #mobilité
