Web PURCHASING DECISION - ONLINE
Media family: Professional media
Audience: 20 910
Media subject: Economy - Services
Date: January 17, 2025
Reporter: Denica Tacheva
Word count: 188
Source: FROM - www.decision-achats.fr
Optimum Automotive officially becomes Optimum under the Shiftmove banner, with a new visual identity and a fully modernized web and mobile platform
Optimum, a subsidiary of Shiftmove since October 2024, is taking a new step in its evolution with a redesigned visual identity as well as a fully modernized web platform and application.
Recall that in October 2024, Shiftmove, the German-Swiss software platform for fleet management, has absorbed Optimum Automotive. This strategic acquisition allows Shiftmove to strengthen its development on the French market, the largest European fleet market.
Through this union, Shiftmove and Optimum combine their expertise to support more than 18,000 companies in the management of 550,000 vehicles. This acquisition sends a strong signal about the consolidation and digitization of the European fleet management market.
Formerly Optimum Automotive, the brand now adopts the name OPTIMUM, a name that is already widely used by its customers. This change is accompanied by a new logo, Optimum by Shiftmove, aligned with the structure common to the other companies in the Shiftmove group, such as Avrios and Vimcar, thus strengthening belonging to this ecosystem.
#gestion_de_flotte, #IA, #plateforme, #économie
