Web Media family : Professional media
Audience : 47
Media subject : Computer-Telecommunications
Date : 24 March 2025
Word count : 665
FRA electronique-newsmag.com
Shiftmove appoints Taco van der Leij CEO France
Shiftmove, specialist in fleet management, announces the appointment of Taco van der Leij As Managing Director France and Senior Vice President International from Shiftmove.
With 15 years of experience in the fleet industry, including 6 years at the head of Webfleet Europe, the latter brings his expertise in setting up mobility operations.
His arrival at Optimum and Shiftmove is the sign of a strategic change in the industry, which leaves behind the hardware complexities of traditional telematics and adopts an approach to fleet optimization based on software and AI.
This appointment is a continuation of the transformation initiated by Shiftmove since the acquisition of Optimum Automotive in October 2024.
In France, Taco van der Leij takes over from Daniel Vassallucci, former CEO and founder of Optimum Automotive. He is called upon to play an essential role in the structuring of the organization and its expansion on the French market.
“Existing solutions have a lot of limitations that cause fleets to not perform to their full potential,” says Taco van der Leij.
“Shiftmove is changing that, bringing the speed and intelligence of a technology platform, powered by AI, that seamlessly connects vehicle data, transforming how fleets buy vehicles, manage costs, and operate at scale.”
“It is a complete transformation allowing a smarter financial control, of automated workflows And information in real time.
I joined Shiftmove because I believe in its vision: a world where data supports every owner, manager, and fleet operator within a single, intelligent platform.”
A key market: France
France represents a major market for Shiftmove's expansion.
With the acquisition ofOptimum Automotive, a leading French company specializing in fleet technology and with a strong customer focus, Shiftmove is well-positioned to disrupt the industry thanks to its powerful combination of innovative software from fleet management, powered by AI and real time data on vehicles, at a time when cars are in the process of becoming computers.
“Authorities are increasingly enforcing regulations that increase costs and complexity for fleet owners and managers. At Shiftmove, we are simplifying this reality, by breaking industry standards and surpassing the value of traditional solutions,” says Francine Gervazio, CEO of the Shiftmove Group.
“Whether it's small fleets of 10 vehicles or very large fleets of more than 10,000 vehicles, we are the CRM for each fleet — we are replacing outdated processes and paperwork with transparent digital solutions.”
Heading for Europe
With an ambitious vision to become the European leader in digital fleet solutions by 2027, Shiftmove hears optimize the management of more than one million vehicles.
Its deployment in France marks a key step of this strategy, by capitalizing on Optimum's local expertise and strengthening its presence in Europe.
For Taco van der Leij, this transition is both personal and strategic :
“I have seen a lot of promises in this sector that have never been fully realized,” he reflects.
“Traditional players are slowly evolving, even as the adoption of AI accelerates. Shiftmove offers the opportunity to truly remodel the fleet management thanks to software and AI.”
With the aggressive growth plans of the group, Taco van der Leij will have a direct influence on strategy and execution in a rapidly changing market.
“This is a crucial moment for fleet management in Europe. Taco van der Leij will lead our expansion in France, driving Shiftmove's European growth strategy and seizing a unique opportunity to shape the future of corporate mobility,” concludes Francine Gervazio.
#gestion_de_flotte, #IA, #plateforme, #mobilité, #temps_réel
