OPTIMUM Automotive strengthens its presence in Morocco with eDrive
March 27, 2023 — Optimum Automotive, European specialist in fleet management connected, continues its international development by joining forces with the Moroccan start-up eDrive, an expert in mobility services and fleet management company car.
A win-win partnership
Daniel Vassallucci, CEO of Optimum Automotive, describes this partnership as a “win-win”, underlining the complementarity of the expertise and ambitions of the two players.
The founders of eDrive, Ahmed Elaachraoui and Omar Ardone, with solid experience in the automotive industry, particularly in sales, finance and management within a global leader in long-term rental (LLD), quickly identified mobility management as a major lever for improving business performance.
Ahmed Elaachraoui says:
“Mobility management is now an essential parameter in business performance.”
An ultra-complete range of services
Initially focused on four key services — conveying, concierge, vehicle storage and strategic and operational advice —, eDrive's offer has been enriched with the integration of embedded telematics solutions.
Omar Ardone states:
“After an in-depth study of the market, we chose Optimum Automotive as a reference partner for its solutions of fleet management connected.”
The current eDrive offer thus offers four packages integrating Optimum Automotive's advanced technologies.
A common ambition: to revolutionize mobility in Morocco
Through this partnership, eDrive and Optimum Automotive aim to transform fleet management in Morocco by bringing concrete benefits to businesses:
- Reduced fleet costs
- Productivity improvement
- Reducing road risks
- Reducing the carbon impact of vehicles
Ahmed Elaachraoui concludes:
“This partnership will allow Moroccan companies to benefit from a fleet management more efficient and sustainable.”
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