Optimum Automotive accelerates its development in Africa

Context and presence

  • European company established in Africa since 2015 (Morocco and Ivory Coast).
  • Presence in several African countries with strong growth expected.

Offers and innovations

  • Solutions for securing vehicles, drivers and fuel, adapted to African challenges.
  • Flagship products:
    • SECURITRACK : management and control of vehicles via web platform and Mobile app.
    • SECURILINK : support for the recovery of stolen vehicles via a team of advisors.
    • SECURIFUEL : innovative technology with non-intrusive fuel probe, acoustic alarm, and optimization platform.
    • SECURICAM : double-sided connected camera to record events and alert in case of distraction.

Growth and deployment

  • More than 15,000 connected vehicles since 2015, with the aim of doubling this figure by 2023.
  • Development strategy:
    • Recruitment of local distributors specialized in High Tech or Telecom (Mali, Senegal, Guinea, South Africa, Ghana, Nigeria).
    • Partnerships with local businesses for rapid and effective deployment of solutions.

Resources and teams

  • Ivorian subsidiary Mapping Control Africa based in Abidjan, a true African hub combining R&D, trade, logistics and customer support.
  • Fifteen people currently, with a plan to double the workforce by the end of 2023.

Objectives

  • Strengthen the presence on the African continent.
  • Launch new solutions, including SECURILINK, in the coming weeks.

View the article supporting its growth ambitions, in particular through the launch of the SECURILINK solution, in the coming weeks.

https://www.optimum-automotive.com/

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