Optimum Automotive accelerates its development in Africa
Context and presence
- European company established in Africa since 2015 (Morocco and Ivory Coast).
- Presence in several African countries with strong growth expected.
Offers and innovations
- Solutions for securing vehicles, drivers and fuel, adapted to African challenges.
- Flagship products:
- SECURITRACK : management and control of vehicles via web platform and Mobile app.
- SECURILINK : support for the recovery of stolen vehicles via a team of advisors.
- SECURIFUEL : innovative technology with non-intrusive fuel probe, acoustic alarm, and optimization platform.
- SECURICAM : double-sided connected camera to record events and alert in case of distraction.
Growth and deployment
- More than 15,000 connected vehicles since 2015, with the aim of doubling this figure by 2023.
- Development strategy:
- Recruitment of local distributors specialized in High Tech or Telecom (Mali, Senegal, Guinea, South Africa, Ghana, Nigeria).
- Partnerships with local businesses for rapid and effective deployment of solutions.
Resources and teams
- Ivorian subsidiary Mapping Control Africa based in Abidjan, a true African hub combining R&D, trade, logistics and customer support.
- Fifteen people currently, with a plan to double the workforce by the end of 2023.
Objectives
- Strengthen the presence on the African continent.
- Launch new solutions, including SECURILINK, in the coming weeks.
View the article supporting its growth ambitions, in particular through the launch of the SECURILINK solution, in the coming weeks.
https://www.optimum-automotive.com/
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