Media family: Professional media
Audience: 544
Media subject: Computer-Telecommunications
Date: March 24, 2025
Word count: 665Source: itrgames.com
Shiftmove appoints Taco van der Leij CEO France
Shiftmove, specialist in fleet management, announces the appointment of Taco van der Leij As Managing Director France and Senior Vice President International from Shiftmove. With 15 years of experience in the fleet industry, including 6 years at the head of Webfleet Europe, he brings his expertise in setting up mobility operations.
Her arrival at Optimum and Shiftmove symbolizes a strategic change in the industry, which leaves behind the hardware complexities of traditional telematics in favor of an approach oriented to software and artificial intelligence.
This appointment is part of the continuity of the transformation initiated by Shiftmove since the acquisition ofOptimum Automotive in October 2024. In France, Taco van der Leij succeeds Daniel Vassallucci, former CEO and founder of Optimum Automotive. He is called upon to play an essential role in the structuring of the organization and its expansion on the French market.
“Existing solutions have a lot of limitations that cause fleets to not perform to their full potential,” says Taco van der Leij. “Shiftmove is changing that by bringing the speed and intelligence of an AI-powered technology platform that seamlessly connects vehicle data. This is transforming the way fleets buy vehicles, manage costs, and operate at scale.”
It's a complete transformation: smarter financial control, automated workflows, real-time information.
“I joined Shiftmove because I believe in its vision: a world where data supports every owner, manager, and fleet operator within a single, intelligent platform.”
A strategic expansion in France
France represents a major market for Shiftmove's expansion. With the acquisition of Optimum Automotive, a leading French company specializing in fleet technology, Shiftmove is well placed to Disrupt the sector thanks to a powerful combination of innovative software, real-time data, and artificial intelligence — at a time when cars are becoming computers.
“Authorities are increasingly enforcing regulations that increase costs and complexity for fleet owners and managers. At Shiftmove, we are simplifying this reality by breaking industry standards and surpassing the value of traditional solutions,” explains Francine Gervazio, CEO of the Shiftmove Group.
“Whether it's small fleets of 10 vehicles or very large fleets of over 10,000, we're the CRM for every fleet — we're replacing outdated processes and paperwork with seamless digital solutions.”
A strong European ambition
With an ambitious vision of becoming the European leader in digital fleet solutions by 2027, Shiftmove intends to optimize the management of more than one million vehicles. Deployment in France marks a key stage in this strategy, capitalizing on Optimum's local expertise and strengthening its European presence.
For Taco van der Leij, this transition is as much personal than strategic :
“I have seen a lot of promises in this sector that have never been fully realized. Traditional players are slowly evolving, even as the adoption of AI accelerates. Shiftmove offers the opportunity to truly reshape the fleet management thanks to software and AI.”
With the group's aggressive growth plans, Taco van der Leij will have a direct influence on strategy and execution in a rapidly changing market.
“This is a crucial moment for fleet management in Europe. Taco van der Leij will lead our expansion in France, driving Shiftmove's European growth strategy and seizing a unique opportunity to shape the future of corporate mobility,” concludes Francine Gervazio.
#gestion_de_flotte, #IA, #plateforme, #mobilité, #temps_réel
