🗓️ Date: March 24, 2025
📍 Source: itrmobiles.com
✍️ Author: -
📊 Media audience: Professional media (1,292 readers)
📁 Theme: Computers - Telecommunications

🎯 A strategic appointment to accelerate the transformation of the sector

Shiftmove, specialist in fleet management intelligent, announces the appointment of Taco van der Leij As Managing Director France and Senior Vice President International.

With 15 years of experience in the fleet industry — including 6 years at the helm of Webfleet Europe — Taco van der Leij brings recognized expertise in implementation of advanced mobility operations.

Her arrival at Optimum Automotive and Shiftmove Mark a strategic turning point, abandoning the traditional telematics technologies for the benefit of solutions 100% software powered by artificial intelligence (AI).

🔄 A logical follow-up to the acquisition of Optimum Automotive

This appointment is part of the transformation dynamic initiated by Shiftmove As a result ofAcquisition of Optimum Automotive in October 2024. In France, Taco van der Leij succeeds Daniel Vassallucci, historical founder of Optimum.

“Existing solutions have many limitations. Shiftmove is changing that with a fast and intelligent technology platform, connecting all vehicle data to optimize purchases, costs, and operations at scale.”
— Taco van der Leij

🧠 An AI platform to revolutionize fleet management

Shiftmove Ambitions a complete transformation ofthe fleet management :

• Smart financial control
• Workflow automation
• Real-time data and information

“I joined Shiftmove because I believe in its vision: a world where data supports every owner, manager, and fleet operator within a single, intelligent platform.”
— Taco van der Leij

🇫🇷 France, a key market for expansion

La france plays a strategic role in the European development of Shiftmove. Thanks to the expertise ofOptimum Automotive, a French company focused on innovation and customer satisfaction, Shiftmove aims to disrupting traditional models of the sector.

“Regulations are intensifying, increasing costs and complexity. Shiftmove simplifies this reality, going beyond outdated standards.”
— Francine Gervazio, CEO of the Shiftmove Group

📈 Goal: 1 million vehicles by 2027

With a strong vision of becoming European leader in digital solutions for fleets From here 2027, Shiftmove plans to manage more than 1 million vehicles.

“Whether it's 10 or 10,000 vehicles, we are the CRM for each fleet. We are replacing paper-based processes with intelligent digitalization.”
— Francine Gervazio

The deployment in France Is a key step in this strategy, based on the synergy between software innovation and French field expertise.

🤖 An inevitable technological shift for the sector

“I've seen a lot of broken promises in this sector. Shiftmove is a unique opportunity to completely redesign the fleet management thanks to software and AI.”
— Taco van der Leij

In a context of accelerated growth and massive adoption of AI, Taco van der Leij will play a central role In the commercial strategy and execution of the group in France.

“This is a crucial moment for fleet management in Europe. Taco will lead our expansion, with the unique opportunity to redefine the future of enterprise mobility.”
— Francine Gervazio

Shiftmove, Optimum Automotive, fleet management, connected mobility, AI, CRM fleets, fleets, telecommunications, digital transformation, France, Taco van der Leij

‍

‍

#gestion_de_flotte, #IA, #plateforme, #automatisation, #mobilité, #temps_réel