📅 Date: March 24, 2025
📍 Media: The Connected Business
📈 Audience: 542 professional readers
💼 Section: Business Management, Management, Telecoms & IT
📝 Word count: 665

🧑 ‍ 💼 A key nomination to accelerate growth in France and Europe

Shiftmove, a major player in fleet management intelligent, announces the appointment of Taco van der Leij As Managing Director France and Senior Vice President International.

With 15 years of experience in the sector, including 6 at the head of Webfleet Europe, he brings solid expertise in connected mobility and digital transformation of fleets.

“This nomination symbolizes a break with traditional hardware approaches, in favor of a 100% software strategy powered by AI,” underline the management.

🔁 A decisive step in the post-Optimum Automotive era

The nomination is part of the transformation strategy initiated by The acquisition of Optimum Automotive in October 2024.
Taco van der Leij succeeds Daniel Vassallucci, founder and former CEO of Optimum, with the mission of structure the organization and Accelerate growth on the French market.

“Current solutions limit the efficiency of fleets. Shiftmove provides a fluid, fast, intelligent platform, connected in real time and driven by AI.”
— Taco van der Leij

💡 Towards a new era of fleet management

Thanks to its technological base, Shiftmove offers an all-in-one platform Who:

📊 Centralizes vehicle data
⚙️ Automates workflows
💰 Optimizes operating costs
📡 Provides a real-time view of operations

“Joining Shiftmove means believing in a model where data supports each player in the fleet in a single, fluid and intelligent interface.”

🇫🇷 A strategic market: France at the heart of the Shiftmove vision

With the integration ofOptimum Automotive, Shiftmove benefits from:

Of proven local skills
A solid customer portfolio in France
Of a competitive advantage in automotive AI

“Regulations are getting tougher, costs are rising. We are breaking these constraints with a powerful digital solution, suitable for both small fleets and large businesses.”
— Francine Gervazio, CEO of the Shiftmove Group

🎯 Objective 2027: to become a European leader

The group's vision is clear:
🎯 Optimizing over 1 million vehicles in Europe by 2027
🌍 Establishing yourself as The reference CRM for fleets

Shiftmove wants to replace the paperwork and outdated tools By one intelligent digital experience, regardless of the volume of vehicles.

🧠 An ambition driven by AI and an aggressive strategy

“I've seen a lot of actors fail to keep their promises. With Shiftmove, we have the unique opportunity to sustainably reshape this market through software and artificial intelligence.”
— Taco van der Leij

Its mission: to pilot French expansion, contribute to European strategy of the group, and Shaping the future of corporate mobility.

“This is a key moment for the industry. With a solid team, a robust platform and clear ambitions, we have everything we need to become a key player in Europe.”

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