Shiftmove relies on AI to revolutionize fleet management : Taco van der Leij takes over the French subsidiary

📅 March 24, 2025 | 🖥️ Lavienumérique.com | 🧠 Section: High-Tech/Connected Mobility

An ambitious tech vision for fleet management In France

The company Shiftmove, European specialist in fleet management Connected, announces the appointment of Taco van der Leij At the post of Managing Director France and Senior Vice President International.

This veteran of the sector, who worked at the management of Webfleet Europe for six years, comes up with a Clear mission : to make France one strategic pillar of the growth of Shiftmove in Europe.

“Shiftmove is transforming the car fleet thanks to an intelligent platform, boosted by artificial intelligence”, says Taco van der Leij.

🎯 A technological breakthrough: goodbye classic telematics, hello AI

No more bulky boxes and fixed solutions. Shiftmove bets on a next-generation SaaS platform, connected directly to vehicles, for:

📊 Collect and cross-reference data in real time
💰 Optimize management costs
⚙️ Automate workflows
🔍 Offer complete visibility at all times

It is a software approach, 100% cloud and powered by AI, which stands out as a alternative to traditional solutions of the market.

🇫🇷 Why France is a key market

With the Acquisition of Optimum Automotive, a recognized French player in the technology of fleet management, Shiftmove anchors its European strategy in France.

Thanks to this integration, the group benefits from:

Of a strong local expertise
Of a close customer relationship
And of a solid base to innovate more quickly

“We are not here to offer yet another telematics solution. We are creating a genuine Mobility CRM, capable of managing 10 to 10,000 vehicles on a single interface”, explains Francine Gervazio, CEO of Shiftmove.

🚀 A changing sector, a promise of efficiency

The rise of regulations, the increasing complexity of fleets, and the digital transformation of vehicles (increasingly similar to rolling computers) are creating a urgent need for smart solutions.

Shiftmove wants to respond to this reality by:

💡 Replacing paperwork with digital
🔐 Ensuring compliance and transparency
🔄 Simplifying every step, from purchase to daily follow-up

🔮 Focus on 2027:1 million vehicles to be optimized

With ambitious goals, Shiftmove aims to:

✅ 1 million vehicles managed by 2027
✅ A strengthened presence in Europe
✅ A smooth, intuitive, and intelligent user experience

🧠 Leadership aligned with the tech vision

“I saw a lot of great promises in this sector. But few really held on. With Shiftmove, we take action, thanks to the power of AI and fast execution.”, concludes Taco van der Leij.

As the new face of Shiftmove France, he will pilot National expansion, while directly influencing the European strategy.

📌 What to remember

🔹 Shiftmove : platform of fleet management intelligent, AI-oriented
🔹 Taco van der Leij : new CEO France, ex-Webfleet
🔹 Objective : to become the European leader in digital fleets
🔹 Why it's important : mobility is becoming intelligent and so are fleets

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